Today Im going to continue to focus on the Article Marketing process. We’re going to start with the first step which is Research! This is hands down the most important aspect of getting your articles to rank well in all search engines, so pay close attention to what I’m about to teach you.

With every single article you write, you need to do your research.  This includes knowing what you will write about, what products or services you want to sell (you do want to profit from your articles don’t you?), and how to align that product or service with what your readers are looking for.  As you become more experienced with article marketing, the research part becomes easier, faster, and you become more productive, so take your time when you first get started so that you benefit from understanding the core fundamentals.

Your job is to focus on two important aspects when writing your article, the product your selling and the audience you’re selling too!  Yeah there are real people reading these articles behind closed doors, don’t forget that!  So what you say and do will really affect your outcome. Your job, not only as an article writer but as an internet marketer will be to align your audience with a product that will benefit them.  Whether you’re offering a weight loss program or how to save money on gas, finding the right audience is the first step in your research.  Some will argue with that part, and claim that you need to find a product first and foremost, but think about this please. There are thousands of products that have affiliate programs, so you really aren’t going to have any trouble finding multiple products to offer to pretty much any audience you want to target. 

Find Your Audience:

Finding an audience of people to promote to won’t take you long if you know how to do it.  You can do really good, productive research in less than an hour once you get the hang of things.

Keep these questions in the back of your mind when writing your articles so that you can stay on topic and stay focused.

1. Who is my audience?
2. What are they looking for?
3. Where can they find this?
4. Why do they need this?
5. How can I benefit them?

You really must have answers to these questions before even thinking about typing the first word of your article!  Staying on topic and keeping your articles relevant will be the determining factor on how successful you will be with article marketing.

Now that you have an idea of who you would like to sell a product to, you need to be able to reach these people.  Now to do this, you’re going to need to research keywords that you can write your articles on.  Keywords are simply phrases or queries that people type into the search engines when they are looking for something. When applying keywords to article marketing, the ones with low competition in the search engines are the ones that are prime candidates to write on.  So how low is low enough and where do you find these keywords in the first place?  Well its not rocket science, but there is indeed a science to it sort to speak!

Tomorrow Im going to get in to the fun stuff and show you exactly how to do proper keyword research and where to do it.  The internet is filled with ideas and a lot of fluff too remember, so let me guide you in the right direction. If you’re wondering why on earth you should listen to me, well I don’t have the answer to that because there’s many people who want to tell you what to do and how to do it.  But most of those people also want to charge you for it!! 

Article Marketing has been a passion of mine for awhile now, and I can tell you that I’ve read just about every article marketing how to ebook out there, including accreditation courses I’ve paid a lot of money for taken on this subject as well.  So I’m here to pass on the knowledge and it’s one less dollar you have to spend to learn about this niche because I’ve already spent the money for you!

Well, Im going to get some last minute Xmas shopping done tomorrow, but I’m happy to spend my Christmas eve with you all and giving you the best gift of all……knowledge and wisdom, and theres no greater wealth than that!  You just wait…it will pay off my friends! 

So until tomorrow, stay safe and keep warm!