How to Set up Google Analytics

Out of all the web site statistics tools I have looked at and checked out for some reason I keep coming back to Google Analytics. There is plenty to come back for, as it is the most in-depth free web site stats package you are going to find.

I find after talking to webmasters for any extended amount of time though that some people are intimidated by the process of setting it up. They think it is too complicated or just something they don’t want to bother diving into. Im completely guilty of this!  Ive been niche and internet marketing years and I just recently dived in to Google Analytics.  So I hope this information helps as I wish I had these instructions when I started out!!

Sure some of the features give you more information that you probably need but better to have more than not enough. To help those who still have butterflies in their bellies – here is a step by step guide to get you going.

Getting Started with Google Analytics…

Go to the Google Analytics web site and sign up for an account or login with your Google login details. You already have a Google account, right? Post login, click on the “setup” button to get going with the setup process.

Give Google Your Web Site’s Details…

Next you load up a screen that wants you to put in some information about your web site. Type in your domain name, account name and set your time preferences. The account name will be the group name for the series of web sites you use Google Analytics on.

Fill in Your Contact Information…

The next page wants you to put in your contact information. If you don’t want to do this – just select your country and you should be good to go to the next step.

Check Out the Terms of Service and Agree…

One of the last pages you will see is Google’s terms of service and legal agreement. Skim through it, read it if you want to. I know your probably not going to though. Click the “I agree” check mark box and move on.

Cut and Paste the Code!

The last step gives you a ‘bit of javascript to cut and paste onto all of your web pages that you want to track. Just copy it from there and paste it into your web site. Get past that step and your done! You have successfully setup Google Analytics.

Adding Google Analytics on Blogs

In a Wordpress install, this will allow you to see how people are finding your posts, and how many are viewing your posts, and when. When used correctly, you can optimize which keywords are used and where to drive more traffic to your site.

How is it done? Very simple. Using your favorite editor, open upo \wp-content\themes\yourthemenamehere\footer.php and do a search for the </body> tag. (Hint, in most editors you can do a <ctrl-f> key command to find it)

Directly above the </body> tag paste in the code given to you by Google. It should like something like this:

<script src=”http://www.google-analytics.com/urchin.js” type=”text/javascript”>
</script>
<script type=”text/javascript”>
_uacct = “UA-0000000-0?;
urchinTracker();
</script>

The 0000000-0 would be replaced by the user account number provided by Google.

Save and upload your modified footer.php and you will be good to go. This will allow every post and the main page to be tracked. In general it will take a few hours for Google to begin tracking data so be patient.

Google Analytics Wordpress Plugin

Want a handy Google Analytics Tracking PLUGIN for your blog?!??!  Click here to see one of the coolest wordpress plugins for installing Google Analytics!

That’s it. Google Analytics updates every day, you can access the reports from your Google account or here: www.google.com/analytics

19 Comments »

  1. avatar André T Says:

    Hi!

    Great looking site!

    I have added you to my blogroll.

    PLease add me as well

    http://AndresMarketingEvolution.com/blog

    Keep it up!

    André T.

  2. avatar Dan Briffa Says:

    hello chelsea! Thanks for stopping by. I cant believe you think im a great writer! pleaseeee lol I wouldnt consider myself great anyway. :-)

    Are yu on twitter yet? Let me know so i can add you. ta ta xx

  3. avatar Mark Call Says:

    Hey Cheklsea,

    I added your Blog to my site!
    Yours looks great!!!

    Wanted to stop by and introduce myself as a fellow student of Alex!

    Can you leave a quick post on my blog introducing yourself to the World here

    >> http://markcall.com/blog/?p=64

    If you have VIDEO that would be great. the video response button is a little hidden, but is right under the blue Submit Comment button.

    If you don’t have Video thats fine too . Just type a text response!
    Hope to see you there soon! I really appreciate it, my friend!

    Ohh. be sure to subscribe while you are there.

    Would be great to be added to your blogroll also!

    Mark Call
    http://www.MarkCall.com/blog

  4. avatar Joe Says:

    Hi Chelsea,

    I am doing a promotional video, and would like to use a screen shot of your site.

    is that ok?

    Could you drop me an email to confirm?

    Thanks

    Joe
    http://www.JoeTrueman.com

  5. avatar Jey Kumara Says:

    Hi
    We both came up with same idea but you put it in words but i put it in video. Well done.
    Just came around to say hi and please add me to your blog roll and will do the same when you visit & comment on my blog.

    Please visit me site and subscribe to my RSS as I will be realising some information about how to get £50.00 in Microsoft adCenter without any cost to you.

    http://www.jeykumara.com

    Also in the Valuable Items page you can find how to get hold of free domain & free hosting as well as £50.00 worth of Google AdWords.

    Best wishes for your success.

    Jey
    http://www.jeykumara.com

  6. avatar Gopal Ramasammy-Cook Says:

    Hi Chelsea,

    Thanks for the great article.

    I’m a fellow student of Alex Jeffreys. Just wanted to say hello, and wish you all the best on your Marketing With Alex journey.

    Regards
    Gopal
    http://www.marketingwithalex.gopalrc.com/

  7. avatar Keith Says:

    Hey Chelsea

    Great Website, love the post about Google Analytics I only wish I had found this before I started setting it up on my Blog. At first I found it a bit ambiguous. I had installed the plug in and did not see anything happening. I then started wondering if you had to install the plug-in and the script I then found that in some cases it does not start to work for 24 hours which was in my case. Luckily I did not install the script on top of the plug-in as apparently it then causes all kinds of problems.

    I am having a bit of problems typing in this Reply box. It won’t allow me to start a new paragraph. To do so I have to hit the space bar and go from one side of the box to the other until I create the space for a new paragraph. I am using I.E. 7. Keep up the great work your posts are terrific.

    I am also a student of Alex and would appreciate being added to your Blogroll I have already added yours to mine. Have a good one

    CUL8R

    Keith

  8. avatar Robert Says:

    Hello Chelsea,
    I also tried the GA plugin. I installed it, I believe correctly. GA said installed.
    After a couple of days of not getting any data. I tried tweaking the code no help.
    I just disabled it and installed the GA code direct to the footed code. Works fine now.

    Later,
    Robert
    http://www.robertwalkerblog.com

  9. avatar Mike Farris Says:

    Hi Chelsea,

    You’re really doing a bang up job with your blog, keep up the great work. I really enjoyed the Google Analytics post and should be helpful for a lot of people. That was one of the first things I did, if you can not track your traffic then you don’t know where to put your efforts. You can really learn a lot for it.

    Take care and be successful,
    Mike

  10. avatar Mark Call Says:

    Hey Chelsea,

    AWESOME BLOG! Great post on Google Analytics!
    I just did a video on a great plugin for wordpress! Will link back to this article!

    Listen, I was hoping to interview you as a student of Alex…
    Are you up for it. I am teaming up with Mark Austin and Garry Parkes and want to feature you on StudentsOfAlex.com in Janurary when we release the site.

    Give it some thought and if you are up for an interview leave a post here
    >>> http://markcall.com/blog/?p=107

    Thanks for considering!
    If you can help pass the word on to other students it would be great!

    Your a true leader, mate!

    Mark Call
    http://www.MarkCall.com/blog

  11. avatar John Bullard Says:

    Hi Chelsea,

    Great looking site. Merry Christmas. I have added you to my blog roll as one of alex’s students. Please add me to your site. http://www.jjbullard.com also if there is anything you think I should use on my site please advise this newbie.

    Talk to you soon John.

  12. avatar Joe Says:
  13. avatar Kristina Says:
  14. avatar ?????????? Says:
  15. avatar ???? ?????????? Says:

    ??????? — ??? ????????? ????????.

  16. avatar ????????? ??????????? ????????? Says:

    ?????? ? ???? — ???????? ?????????? ???? ? ????.

  17. avatar ??????? (???? ??????? ????) Says:

    ??????? ??? ????? ?????, ??? ??????.

  18. avatar Light Says:

    http://rel” rel=”nofollow”>???? ?? ????…

    ?????? ??? ?? ??????? ????????????…

  19. avatar NEIL Says:


    Pillspot.org. Canadian Health&Care.Best quality drugs.Special Internet Prices.No prescription online pharmacy. Low price drugs. Buy pills online

    Buy:Actos.Synthroid.Accutane.Lumigan.Retin-A.Zovirax.Arimidex.Valtrex.100% Pure Okinawan Coral Calcium.Prevacid.Human Growth Hormone.Mega Hoodia.Zyban.Nexium.Prednisolone.Petcam (Metacam) Oral Suspension….

RSS feed for comments on this post. TrackBack URL

Leave a comment