If you can learn this technique, you’re going to be miles ahead of your competition who try to sell online. Your customers will buy from you based on the emotion you leave them with and then justify that decision with their own logic. While it’s true you need real proof such as stats and charts to hit the logical elements of your customer’s minds, they are going to make that core buying decision based on the emotional connection you make with them. So be real, don’t sound like a robot, no one like a cold sales letter.  You’re going to be a winner by just presenting the real you, so don’t just brand your name, but brand your life!

Therefore, typically the best way to make this emotional connection is through a story, best of all, your story. Think about this for a minute. As soon as someone says to you, “Let me tell you a story…” you instantly perk up eagerly to hear more. Sure, the conversation may go down a different road, but the moment it becomes a true story, people start listening.

The reason I refer to it as an true story is because we’re not trying to make up a story, we’re want to use real life stories that share the emotion which will tap into in our target market.

For instance, people love the ol’ underdog story. You know the one, about the guy (or girl!)starting out with nothing and all odds against them. But then makes it big and becomes a success, a real life hero in the minds of his or her family and peers around them. It’s a consistent winning story line and it’s beautiful if you have a story with this theme to tell.

So next time you’re trying to sell something, think about story telling.  Think about your own experiences and how you have overcome obstacles in your way.  Be your own hero and you will be a hero among others who read about you.  Every one has a story, and your’s might not be like mine and vice versa, but as long as you can come off as being an authentic genuine person, you’re going to find that your past success stories, will also become your future ones as well!